Sunshine Biscuits Yawning Baby Advertisement How to Make Meal Planning Easier

Description

This is a cutout from one of the 1936 Loose-Wiles/Sunshine Biscuit calendars. The calendar pad was placed on the cardboard below this image and has been cut away. Most years L-W supplied grocers calendars with four different patterns so the customer could choose the one they wanted to DISPLAY in their homes.
I found this in my grandparents home. It is thin cardboard, two sided and measures approx 8 x 10.5".
Remember those products?
Has some yellowing, a few corner bumps and a slight crease. WYSIWYG.
Sunshine Biscuits was an independent American baker of cookies, crackers, and cereals.
Joseph Loose was a member of Nabisco's Board of Directors. In 1902 along with his brother Jacob and John H. Wiles, he liquidated his holdings in National Biscuit Company and formed the Loose-Wiles Biscuit Company. They envisioned a factory which would be filled with sunlight and so they adopted the name SUNSHINE for their products.
Loose-Wiles never registered their "Sunshine" brand name and therefore spent much effort in the first forty years trying to dissuade other companies from using the word "Sunshine" or any related word on their product or in their advertising. Since Loose-Wiles claim was not based on a registered mark, they often had to investigate when and where the other company first used the word to determine which company had first claim so as not to lose their right to the name "Sunshine" for their own products. Finally in 1946, the Loose-Wiles Company officially changed its name to Sunshine Biscuit, Inc.
The company, whose brand still appears today on a few products, was purchased by Keebler Company in 1996 which was subsequently purchased by Kellogg Company in 2000.